Here’s the scoop on Ovation electrics (touching only briefly on acoustic/electrics). However, Ovation’s marketing failures do not mean it hasn’t made some pretty interesting – even innovative – electric guitars over the years, and these represent one of few areas in guitar collecting where you can find excellent, historically significant instruments, often at remarkably reasonable prices. Instead, Ovation finally purchased Hamer. No matter how hard they tried, Ovation’s repeated attempts to enter the solidbody electric area have failed. Instead, it purchased Guild.Īnother example is Ovation, the company that almost single-handedly created the acoustic/electric category and radically altered views about how acoustic guitars should be constructed. And Fender has never been able, on its own, to really succeed in marketing acoustic guitars. For instance, Martin has never been able to transfer its reputation for high-quality acoustics to electric guitars. Acurious phenomenon that ac-companies certain guitar compa-nies is an inability to translate success from one medium to another.
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